Zimbabwean life assurance funeral services provider, Doves Holdings, are the new regional sponsor of Real Betis Balompie, after signing an agreement with the Spanish club.
The La Liga side are strengthening their presence in Africa.
Last year, the club set up an academy in Zimbabwe, after going into partnership with, local agency, Athletes Sports Management.
They have now entered into a partnership with Doves.
Doves Holdings chief executive, Farai Matsika, said the deal was a statement of intent for them.
“Our partnership with Real Betis, is a statement of intent, on our part,” he said.
“At Doves, we are ready to take on the global market, through our products, and services.
“We have been in Zimbabwe for over a century.
“Our journey, into the global market, began in 2012, with the launch of Zororo Phumulani in South Africa, powered by Doves Zimbabwe.
“We will be rolling out exciting products, predominantly for the diaspora market, anchored on and powered by Doves Zimbabwe.”
Real Betis general business manager, Ramón Alarcón, hailed the development.
“We are very happy, with this agreement, with Doves Holdings,” he said.
“We are looking to reinforce our presence, and image in Africa, and we have found a great partner to do it so in Zimbabwe.
“We hope this agreement will be fruitful and endure in time.”
