Real Betis signs a partnership agreement with Doves Holdings

Real Betis Balompié and Doves Holding have signed a partnership agreement. With this union, the Zimbabwean company will become a regional sponsor in Africa for the Green and White institution. This way, Real Betis continues strengthening its presence in Africa. This agreement has happened due to the success of the Real Betis Academy already operating in Zimbabwe.

Ramón Alarcón, Real Betis general business manager, showed his satisfaction for this partnership: “We are very happy for this agreement with Doves Holdings. We are looking to reinforce our presence and image in Africa and we have found a great partner to do it so in Zimbabwe. We hope this agreement will be fruitful and endure in time.”

Farai Matsika, CEO at Doves Holdings, explained that:

“Our partnership with Real Betis is a statement of intent on our part. At Doves, we are ready to take on the global market through our products and services. We have been in Zimbabwe for over a century. Our journey into the global market began in 2012 with the launch of Zororo Phumulani in South Africa powered by Doves Zimbabwe. We will be rolling out exciting products predominantly for the diaspora market anchored on and powered by Doves Zimbabwe.”

On his part, Gerald Sibanda, the President & CEO of Athletes Sphere Management stated: “This is a landmark partnership that shows Brand Zimbabwe is ready for the big stage in world football. We are more than happy to see the establishment of this historic partnership. Since our Global Partnership with Real Betis, at ASM our core mandate is to bring Zimbabwe and Africa closer to our football family at Real Betis and bring the LaLiga brand closer to our community. First, by creating development opportunities for the local youth players, local coaches through the Real Betis Academy. And now today we have a corporate giant in Doves join one of the biggest football clubs in Spain and Europe. It’s a fantastic partnership with unending benefits for both institutions”.

About Doves Holdings

Doves Holdings is a diversified life style management institution spanning funeral services, life assurance, financial services, casket and furniture manufacturing through the following strategic business units:- Doves Funeral Services- Doves Life Assurance- Doves Financial Services- Silkwood Manufacturing

Doves’ service offering and brand promise are not just imagined, they are visible and evident through its solid investment in human capital, innovative products with a global reach, diverse delivery channels and state-of-the-art tools of its trade. For more information on Doves’ world class service offering send an email to and visit the website

This website uses cookies and asks your personal data to enhance your browsing experience.